Online Marketing & SEO
List your hotel’s website right beside the OTAs in TripAdvisor!
The Hotel Internet Help & Regatta Booking engines are compatible with TripAdvisor’s Rate Search tool. TripAdvisor is the most highly visited travel website on the internet. Their audience is very highly targeted. Customers who are looking at your hotel in TripAdvisor have already decided where they are going and now they are considering staying at your property. The Online Travel Agencies know that. So they make sure that when someone clicks the “Show Prices” button for your hotel, they have a chance to capture the booking. Now, customers of HIH and Regatta can also include their hotel websites in the rate search tool and compete for the same customer. If a customer has already decided to stay at your hotel, why should you lose that booking to an OTA? Don’t think that just because you are only one hotel, or a small hotel, that you cannot show up in Google, or TripAdvisor. Let us use our technology, our knowledge and years of experience to help you plan out a strategy on a budget that you are comfortable with to help get more traffic and bookings through your own website.
Let Us Help You Decipher the Complexity of Google
Search engines are complicated. Especially for smaller hotels that cannot afford to have a full time e-commerce specialist on staff. The way Google decides which websites show up at the top is a very complex calculation which considers over 100 factors. Regardless of what anyone tells you, nobody knows exactly how it works. Not only that, it is always changing. We stay on top of the latest methods and trends of search engine optimization so that you don’t have to. Optimizing your website for search engines requires constant monitoring and effort. We can help you modify your website to be more search engine friendly, get high quality links back to your website and much more. We understand that smaller hotels don’t have the budgets of the larger chains or online travel agencies.
Many hotels have experimented with Google Adwords. Anyone with a credit card can open an account and start advertising. In fact, it’s quite easy to generate clicks to your website. The problem is that most of those clicks are wasted. What most don’t realize is that the majority of businesses that advertise in Google do not really know what they are doing. The number of clicks coming to your website from your Google Adwords campaign is not a good measure of how effective your campaign is. It is important to choose the right networks, the right geographic markets, and most importantly to pick the right keywords and write your ads correctly. It takes a lot of practice and experience to get this right.
Please e-mail firstname.lastname@example.org for a free consultation.
Note: There is no quick and easy way to get to the top of Google, so beware of companies or agencies that say that they have ‘cracked’ the Google code and can guarantee a certain position for you. There are ‘unethical’ ways of achieving higher search engine results, and they might achieve great results temporarily but will hurt you in the long run, making it impossible to recover later on.